Effects of Local-Market Radio Ownership Concentration on Radio Localism, the Public Interest, and Listener Opinions and Use of Local Radio

  title={Effects of Local-Market Radio Ownership Concentration on Radio Localism, the Public Interest, and Listener Opinions and Use of Local Radio},
  author={Michael J. Saffran},
  journal={Journal of Radio \& Audio Media},
  pages={281 - 294}
  • M. Saffran
  • Published 31 October 2011
  • Political Science
  • Journal of Radio & Audio Media
The Telecommunications Act of 1996 and ensuing radio ownership consolidation are often blamed for harming radio localism and the public interest. The present research sought to determine effects of local-market radio ownership concentration on listener opinions and use of radio—potentially indicative of stations' localism and public service—by surveying listeners in markets categorized by ownership concentration. Findings suggest concentration does not strongly influence perceptions; however… 
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