Effects of Lead Framing on Selective Exposure to Internet News Reports

@article{Zillmann2004EffectsOL,
  title={Effects of Lead Framing on Selective Exposure to Internet News Reports},
  author={Dolf Zillmann and Lei Chen and Silvia Knobloch-Westerwick and Coy Callison},
  journal={Communication Research},
  year={2004},
  volume={31},
  pages={58-81}
}
With headlines and texts held constant, the subheads of articles embedded in an Internet newsmagazine were manipulated in an overview from which articles could be selected. In a control condition, the lead, indicating deplorable happenings,was framed in a factual manner. In the other conditions, the leads were framed either in terms of conflict between feuding parties, the unfolding of disastrous occurrences, the emotional upheaval and agony suffered by the victims of these occurrences, or the… CONTINUE READING

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