Effects of Interruptions on Consumer Online Decision Processes

  title={Effects of Interruptions on Consumer Online Decision Processes},
  author={Lan Xia and D. Sudharshan},
  • Lan Xia, D. Sudharshan
  • Published 2002
The growth of e-commerceand its attendantnew technologyfeatureshas increasedinteractivity in consumer informationprocessinganddecision-makingprocesses.The pull and push of information can be both more personalizedand more commonly used. The ease of pushing information may lead to interruptions in consumer information processing that are more pronounced than those experienced in non-Internetenvironments.Our study investigated the impact of interruption frequency, timing, and content and the… CONTINUE READING
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