Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews

@article{Kim2011EffectsOG,
  title={Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews},
  author={Ellen Eun Kyoo Kim and Anna S. Mattila and Şeyhmus Baloğlu},
  journal={Cornell Hospitality Quarterly},
  year={2011},
  volume={52},
  pages={399 - 406}
}
Electronic word of mouth (eWOM) communication, such as the online hotel review, is receiving increasing attention from marketing managers in the hotel industry, primarily because consumers are making considerable use of online forums and often do not book without seeking online advice on restaurants, tourist destinations, or hotels. This study of a convenience sample of 781 travelers in Las Vegas found three chief motivating factors for consumers to seek eWOM, namely, convenience and quality… 

Consumers’ Motivational Involvement in eWOM for Information Adoption: The Mediating Role of Organizational Motives

Investigation of consumers’ motivational involvement in electronic word of mouth for online information adoption mediated by writers, motivations revealed that social tie and perceived risk are essential factors that influence Consumers’ behavior, occur unpleasant consequences, and the possibility of uncertainties during the decision making process.

The effects of education and income on consumers' motivation to read online hotel reviews

An increasing number of consumers are using the Internet for online advice and recommendations. Consumers read these electronic word-of-mouth (eWOM) comments for various reasons. The current study is

Online reviews credibility and website quality: implications on travellers’ decision making

The online travel sales represent a considerable market share and a continued growth is predicted in the coming years. With the evolution of information and communication technologies, the online

Antecedents of online word-of-mouth reviews on hotels

PurposeThe word-of-mouth comments considered as the evaluation of a purchase experience have been widely discussed in the literature. Nevertheless, the study of online reviews pre-purchase stage

Gender Differences in Deal Hunting: What Motivates Consumers to Search and Book Hotel Deals?

Previous research has indicated that gender is an imperative factor that influences consumers’ online purchasing behavior. The traditional view of gender differences in consumer behavior states that

DECODING THE EFFECT OF RESTAURANT REVIEWS ON CUSTOMER CHOICE: INSIGHTS FROM ZOMATO

ABSTRACT The modern consumer looks at visiting restaurants as a much broader experience than just consuming food. They are aware and carefully form their decisions based on available information.

Determinants of hotel guests’ satisfaction from the perspective of online hotel reviewers

Purpose With the proliferation of Web 2.0 and the travel-related user-generated content platforms, researchers can obtain abundant unsolicited data to examine guests’ perceptions, preferences and

An empirical study on effects of electronic word-of-mouth and Internet risk avoidance on purchase intention: from the perspective of big data

This study investigated the influence of the usefulness of E-word-of-mouth (eWOM) and Internet risk avoidance on consumers’ purchase intention. In particular, because consumers typically exhibit

The effect of online consumer reviews on buying behaviour and their management by the tourism industry

This paper presents an exploratory research carried out to further enhance existing findings and theory, on the effect of online consumer reviews (OCRs) on consumer behaviour. It focuses on online
...

References

SHOWING 1-10 OF 64 REFERENCES

Measuring Motivations for Online Opinion Seeking

ABSTRACT Online interpersonal influence or electronic word-of-mouth (“eWOM”) is an important aspect of ecommerce. Consumers give and seek opinions online in much the same way as they do offline,

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Through Web-based consumer opinion platforms (e.g., epinions.com), the Internet enables customers to share their opinions on, and experiences with, goods and services with a multitude of other

Electronic word of mouth (eWOM)

This study explores whether and how different online platforms to which electronic word of mouth (eWOM) communication is posted influence consumers’ judgements of reviewed products. Additionally,

Social ties and online word of mouth

The study finds that students seeking information on which professor to take weight the information they obtain from eWOM forums to be equally influential in their decision as their own primary experience with the professor.

The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities

An information adoption model was developed to examine the factors affecting information adoption of online opinion seekers in online customer communities and found comprehensiveness and relevance to be the most effective components of the argument quality construct.

Electronic Meal Experience: A Content Analysis of Online Restaurant Comments

This article presents a content analysis of 2,471 customer comments regarding three hundred London restaurants on an online restaurant guide. Favorable comments far outnumbered negative reviews. The

Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet

It is illustrated that consumers read on-line articulations mainly to save decision-making time and make better buying decisions, and structural equation modeling shows that their motives for retrieving on-lines articulations strongly influence their behavior.
...