Effects of Culture and Processing Goals on the Activation and Binding of Trait Concepts

@inproceedings{Zarate2003EffectsOC,
  title={Effects of Culture and Processing Goals on the Activation and Binding of Trait Concepts},
  author={M. Jose A. Zarate},
  year={2003}
}
Two studies compared spontaneous trait use by Latinos and Anglo-Americans, with trait-implying behaviors equated over cultures on their intentional trait implications. In Study 1, only Anglos showed activationof trait concepts on a lexicaldecision task. In Study 2, with the more complex stimuli set, Anglos showed greater binding (linkage) of trait concepts and/or behaviors to the actors performing the behaviors. Results were consistent with the more frequent use of trait terms by Euro-Americans… CONTINUE READING
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