Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective

@article{Hong1989EffectsOC,
  title={Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective},
  author={Sung-Tai Hong and R. Wyer},
  journal={Journal of Consumer Research},
  year={1989},
  volume={16},
  pages={175-187}
}
Four hypotheses were raised concerning the cognitive processes underlying the effects of country-of-origin and specific attribute information on product evaluation. The country of origin not only had a direct influence on product evaluations, but also appeared to stimulate subjects to think more extensively about other product attribute information, augmenting the latter's effect. Hypotheses concerning the influence of country of origin on the interpretation of other product information, the… Expand
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