Effects of Competitive Strategies and Strategic Management Accounting Techniques on Perceived Performance of Businesses

@article{Aykan2013EffectsOC,
  title={Effects of Competitive Strategies and Strategic Management Accounting Techniques on Perceived Performance of Businesses},
  author={Ebru Aykan and Semra Aksoylu},
  journal={Australian Journal of Business and Management Research},
  year={2013}
}
The present study was conducted to investigate the effects of competitive strategies and strategic management accounting techniques (SMAT) on the perceived qualitative and quantitative performance of medium and large size businesses in Kayseri, Turkey. In the research model, competitive strategies were considered in three-dimensions as cost leadership, differentiation and focusing strategies and SMAT-use was considered in five dimensions as cost, competitor, customer, strategic decision and… 

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