• DOI:10.1007/978-3-030-55307-4_17
Corpus ID: 225197784

Effects of Colors Toward Pleasant Impression on Sofa Furniture Through Electroencephalography (EEG)

@inproceedings{Ouankhamchan2020EffectsOC,
  title={Effects of Colors Toward Pleasant Impression on Sofa Furniture Through Electroencephalography (EEG)},
  author={Phetnidda Ouankhamchan and T. Fujinami},
  year={2020}
}

Phetnidda Ouankhamchan, T. Fujinami

Published 2020

Psychology

Color is an important element in product development marketing strategies. Understanding the relation of the pleasant impression and colors on a particular type of object is an essential contribution to product development design to meet customer needs. Emerging technologies to capture physiological - objective indicators have the potentials to deepen understanding of customer preferences. In this study, we investigated Kansei evaluation of pleasantness toward sofa with different color… CONTINUE READING

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