Effectiveness of Anti-Smoking Advertising: The Roles of Message and Media

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@inproceedings{Hong2013EffectivenessOA, title={Effectiveness of Anti-Smoking Advertising: The Roles of Message and Media}, author={Yong Hoe Hong and Chin Hooi Soh and Nasreen Khan and Muhammad Madi and Bin Abdullah and Boon Heng Teh}, year={2013} }