Effective design of electronic commerce environments: a proposed theory of congruence and an illustration

  title={Effective design of electronic commerce environments: a proposed theory of congruence and an illustration},
  author={Jungjoo Jahng and Hemant K. Jain and K. Ramamurthy},
  journal={IEEE Trans. Systems, Man, and Cybernetics, Part A},
The advent of the Internet/World Wide Web (WWW) and its related technologies has created a new format of business-to-business (B2B) and business-to-consumer (B2C) commerce; for instance, virtual shopping on the Internet within the B2C domain. Such a concept of shopping requires a new paradigm of commerce environments. Forecasts suggest that a major portion of total commerce in the U.S. during the early part of the next decade will be via the Net/WWW. While the concerns of lack of security and… CONTINUE READING


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