Effective Optimization of Web Sites for Mobile Access

@article{Troutman2008EffectiveOO,
  title={Effective Optimization of Web Sites for Mobile Access},
  author={Marci Troutman and S. Timpson},
  journal={Journal of Interactive Advertising},
  year={2008},
  volume={9},
  pages={65 - 70}
}
ABSTRACT As the number of mobile phone users exceeds that of PC users in many countries, how to optimize PC-based web sites for mobile phone users becomes an important issue. This article reviews several popular approaches and introduces a method that the authors’ firm has developed. Major advantages of this method are that firms can use the same URL for both PC-based and mobile phone-based Web sites and both groups of users can get the layout and content that best fit their devices. The… Expand
Mobile Commerce : Beyond
Throughout the 1990s the introduction of the internet and ecommerce reshaped the way that businesses do business and the way that consumers interact with businesses. One clear example is the way thatExpand
Mobile Commerce: Beyond E-Commerce
Throughout the 1990s the introduction of the internet and ecommerce reshaped the way that businesses do business and the way that consumers interact with businesses. One clear example is the way thatExpand
Mobile Commerce: Gate Way to Successful Business
This paper explores the Mobile Commerce which is the latest development in the field of business management. M-commerce (mobile commerce) is the buying and selling of goods and services throughExpand
The Impact Of Mobile Commerce In Kavala
The mobile commerce, as an integral and often dominant part of a broader technological, economic and social system, is closely linked to environmental conditions that affect; this affects theirExpand
Mobile Commerce for Retail Market in Thailand
This research studied the adoption of mobile commerce (M-commerce) for Thai retail customers in Bangkok, Thailand. The author used the theory of planned behavior (TPB) to investigate the perceptionExpand
Impact of M (Mobile) Commerce Applications and Romance on Consumers Impact of M (Mobile) Commerce Applications and Romance on Consumers
M-Commerce is a darling of the markets. In today’s market, consumers are living different bedrocks like Globalization, digitalization and retaliations and cyber democracy. In cyber democracy wireExpand
Consumer Attitudes Regarding Mobile Advertising in Turkey
The aim of this study is to examine Turkish consumer perspective so as to explore the attitudes concerning advertising via mobile devices. A detailed literature review was conducted in the fields ofExpand
Secured cellular banking protocols using virtual internet with digital watermarking
TLDR
In this paper, a GSM based cellular communication scheme with encompassing security is proposed for electronic banking, and in addition to voice authentication, the digital audio watermarking technique is employed. Expand
Establishing a Paradigm: A Systematic Analysis of Interactive Advertising Research
TLDR
A review of the advertising literature published in the Journal of Interactive Advertising through the application of a paradigm funnel provides a foundation for helping advertising scholars identify patterns, existing gaps in the literature, and research opportunities for the future that will expand the understanding of interactive advertising. Expand
Digital security algorithm for GSM incorporated virtual e-banking protocol using watermarking technique
TLDR
A scheme where even without having an internet connection within the mobile handset, a client can virtually get the advantage of high speed internet banking via a GSM incorporated SMS transaction via a newly dimensioned security protocol using digital watermarking technique is proposed. Expand
...
1
2
...