Effective Advertising and its Influence on Consumer Buying Behavior

  title={Effective Advertising and its Influence on Consumer Buying Behavior},
  author={Ghulam Shabbir Khan Niazi and Junaid-ur-Rehman Siddiqui and Burhan Alishah and Ahmed Imran Hunjra},
  journal={Behavioral \& Experimental Economics eJournal},
Advertising is a way of communication to convince an audience for taking purchase decision about a product or service and delivering information to viewers. This paper examines the relationship between environmental response and emotional response which are independent variables with dependent variable i.e. consumer buying behavior. This research investigates the relationship between the variables involved, by taking the 200 responses in twins’ cities of Pakistan. Findings of this study show… 
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