Effect of store design on consumer purchases: an empirical study of on-line bookstores

@article{Liang2002EffectOS,
  title={Effect of store design on consumer purchases: an empirical study of on-line bookstores},
  author={Ting-Peng Liang and Hung-Jen Lai},
  journal={Information & Management},
  year={2002},
  volume={39},
  pages={431-444}
}
Abstract: Electronic commerce, that allows business to be performed over the Internet, has been a major trend in this century. Many businesses arc moving on-line. However, there are neither guidelines nor theories to show how electronic store features affect consumer purchases. This paper uses a consumer-oriented perspective to derive functional requirements far e-store design. These needs are grouped into three categories: motivation, hygiene, and media richness. 
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