Effect of risk management strategy on NPD performance

  title={Effect of risk management strategy on NPD performance},
  author={Jifeng Mua and Gang Pengb and Douglas L. MacLachlana},
  • Jifeng Mua, Gang Pengb, Douglas L. MacLachlana
  • Published 2015
New product development (NPD) is a major driver of firm growth and sustainable competitive advantage, yet risks are intrinsic in NPD in all industries. Thus understanding, identifying, managing, and reducing risk is of strategic importance for firms. In this research, we synthesize and build on previous research, and propose a three-dimensional risk management framework for NPD. We empirically test whether risk management strategy affects the performance of NPD using survey data from Chinese… CONTINUE READING
Highly Cited
This paper has 36 citations. REVIEW CITATIONS

From This Paper

Topics from this paper.


Publications citing this paper.
Showing 1-10 of 21 extracted citations

A consumption value-gap analysis for sustainable consumption.

Environmental science and pollution research international • 2017
View 2 Excerpts

A holistic approach to manage risks in NPD process

2017 Annual Reliability and Maintainability Symposium (RAMS) • 2017
View 1 Excerpt

Analysis of risk sources in new product development process using fuzzy failure mode analysis

2017 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) • 2017

Similar Papers

Loading similar papers…