Effect of integrated multi-modal transit information on modal shift

@article{Hu2010EffectOI,
  title={Effect of integrated multi-modal transit information on modal shift},
  author={Hua Hu and Yunfeng Gao and Zhi-gang Liu and Xiao Guang Yang},
  journal={13th International IEEE Conference on Intelligent Transportation Systems},
  year={2010},
  pages={1753-1757}
}
This paper integrates a multi-modal transit network with nested logit (NL) model to study effect of integrated multi-modal transit information (IMTI) on modal shift. Firstly, the definitions are made to distinguish between two types of transit information, including unimodal transit information (UTI) and IMTI. Secondly, a traffic hyper-network is designed to explain the reasons why IMTI is helpful to promoting modal shift. Thirdly, a bi-level NL model is developed to deal with the complex and… 
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