Effect of feeling good on helping: cookies and kindness.

@article{Isen1972EffectOF,
  title={Effect of feeling good on helping: cookies and kindness.},
  author={Alice M. Isen and Paula F. Levin},
  journal={Journal of personality and social psychology},
  year={1972},
  volume={21 3},
  pages={
          384-8
        }
}
  • A. Isen, P. Levin
  • Published 1 March 1972
  • Psychology
  • Journal of personality and social psychology
Two experiments with adult subjects investigated the effects of a person's positive affective state on his or her subsequent helpfulness to others. "Feeling good" was induced by having received cookies while studying in a library (Study I) and by having found a dime in the coin return of a public telephone while making a call (Study II). In Study I, where the dependent measure involved volunteering in reply to a student's request, a distinction was made between specific willingness to help and… 

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