Effect of Odor Marketing on Consumers’ Perceived Experience and Its Digitalizing Application

@article{Zhao2018EffectOO,
  title={Effect of Odor Marketing on Consumers’ Perceived Experience and Its Digitalizing Application},
  author={Yunxia Zhao},
  journal={Chemical engineering transactions},
  year={2018},
  volume={68},
  pages={379-384}
}
  • Yunxia Zhao
  • Published 2018
  • Business
  • Chemical engineering transactions
The emergence of experience marketing reduces the risk and uncertainty caused by information asymmetry between consumers and enterprises in the traditional retail process. The sensory experience is the most direct and important form of experience for consumers, while the olfactory experience has attracted much attention along with the rapid development of information technology in recent years, and it has been basically mature for the commercialization, digitization and visualization of odor… Expand

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