Effect of Icon Concreteness, Semantic Distance and Familiarity on recognition level of mobile phone icons among E-literate and Non E-literates

Cell phones have turn out to be the most central communication gadget in our daily life. This results in an enormously intense competition between almost all the mobile phone vendors. Despite of manufacturer’s diverse types of advertising strategies such as exceptional price cut offers or modern attractive functions, what really matter is whether this… CONTINUE READING