• Corpus ID: 18548087

Effect of Brand Image on Brand Loyalty and Role of Customer Satisfaction in it

@inproceedings{Saeed2013EffectOB,
  title={Effect of Brand Image on Brand Loyalty and Role of Customer Satisfaction in it},
  author={Rashid Saeed and Rab Nawaz Lodhi and Amna Mehmood and Urooj Ishfaque and Fareha Dustgeer and Amna Sami and Zahid Mahmood and Moeed Ahmad},
  year={2013}
}
The purpose of this study was to check the effect of brand image on brand loyalty and the moderating role of customer satisfaction in it. Brand attributes and Brand benefits were studied as dimensions of Brand Image. Quantitative study was conducted in wireless Telecommunication sector of Pakistan. Sample of 150 students and teachers, from different colleges and universities of Sahiwal, were selected and surveyed through questionnaires. Pearson Correlation and Regression were run to analyze the… 

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