Educational antibiotic advertising.

@article{Harvey1986EducationalAA,
  title={Educational antibiotic advertising.},
  author={Ken Harvey and Robert Stewart and Mary Hemming and N W Naismith and Robert F W Moulds},
  journal={The Medical journal of Australia},
  year={1986},
  volume={145 1},
  pages={28-32}
}
Antibiotic audits that were conducted within our hospital between 1978 and 1982 showed persisting patterns of inappropriate antibiotic use. A commercial advertising agency was commissioned to plan a campaign to change entrenched prescribing habits. Amoxycillin was chosen as the test drug because previous audits consistently had shown that its intravenous administration was prescribed more frequently than was that of benzylpenicillin in the treatment of primary pneumonia. In addition… CONTINUE READING

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