Educational Blogging

@article{Kaplan2010EducationalB,
  title={Educational Blogging},
  author={Melike Demirbag Kaplan and Burak Piskin and Beste Bol},
  journal={Journal of Marketing Education},
  year={2010},
  volume={32},
  pages={50 - 63}
}
The major challenge of marketing education is that the discipline continually reinvents itself. Marketing approaches and practices once new rapidly become old and many texts grow outdated in a short period of time, increasing the pressure on the instructors to provide the students with the latest knowledge. The changing environment of business necessitates the integration of innovative tools into the curriculum to enhance experiential learning and develop soft skills. This article presents the… Expand

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