Editorial - Marketing Science: A Strategic Review

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DOI: 10.1287/mksc.1120.0763

Cite this paper

@article{Chintagunta2013EditorialM, title={Editorial - Marketing Science: A Strategic Review}, author={Pradeep Chintagunta and Dominique M. Hanssens and John R. Hauser and Jagmohan Singh Raju and Kannan Srinivasan and Richard Staelin}, journal={Marketing Science}, year={2013}, volume={32}, pages={4-7} }