Editorial: What Is Business Communication?

  title={Editorial: What Is Business Communication?},
  author={L. Reinsch},
  journal={Journal of Business Communication},
  pages={305 - 310}
  • L. Reinsch
  • Published 1 September 1991
  • Psychology
  • Journal of Business Communication
Does business communication fit best into a School of Business, a College of Liberal Arts, or some other academic unit? How can our field be most effectively represented to accrediting agencies such as the American Assembly of Collegiate Schools of Business? What can the Chairperson of a Department of English (or Management, or Speech Communication) say to a Dean who wants to know whether a faculty member’s JBC article is the type of research that should be rewarded? If such questions are ever… 
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