Editorial: The role of CRM in changing and facilitating competitive advantage

  title={Editorial: The role of CRM in changing and facilitating competitive advantage},
  author={Keith Fletcher},
  journal={Journal of Database Marketing \& Customer Strategy Management},
  • K. Fletcher
  • Published 1 March 2002
  • Business
  • Journal of Database Marketing & Customer Strategy Management
technology causing unexpected difficulties, or are human and organisational problems causing difficulties in planning and integration? My own research has shown that the reasons behind a positive adoption decision were conceptually different from usage, with firms’ perceptions of barriers and constraints to customer relationship management (CRM) deployment changing as they gained experience of applications. Thus a system or process which might be suitable for bringing a company to a position… 
Deploying customer relationship management (CRM) applications : perceived value in the hygiene services industry in Singapore
In recent years, the use of information and communication technology for business organisations has expanded from the traditional back office functions like logistics and finance to front office
Economics of CRM
The results show that market conditions and cost structure of CRM lead to quite different strategies in customer retention and leveraging, which may serve as a cautionary note to the hype that the CRM industry has created.
Information technology adoption in SMEs: an integrated framework
Purpose – The aim of this research is to gain a clearer understanding of information technology (IT) adoption in small and medium‐sized enterprises (SMEs) by analysing and contrasting the current
Pacific Asia Conference on Information Systems ( PACIS ) December 2003 Economics of CRM
With all the hype over CRM, most business practitioners believed that CRM technology would be able to solve all marketing problems and automatically create profitability from the customers. However
Information Technology Adoption in Small and Medium-sized Enterprises; An Appraisal of Two Decades Literature
Small to medium-sized enterprises (SMEs) account for major source of employment, technological advancements, and competitive advantages for both developed and developing countries. Owing to the
How Managers Perceive the Impacts of Information Technologies on Contemporary Marketing Practices
Abstract Information technologies (ITs) are increasingly seen by proponents as ways to not just improve current marketing practices, but to enhance or even transform them, thereby creating new
Analysis Of Customer Relationship Management And Marketing Strategies Against Competitive Advantage On The Company's Distributor In Medan City
  • Raihana Daulay, Riko Saputra
  • Business
    Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia
  • 2019
Competitive advantage required by any company that wants to be able to reach a much larger target market. Competitive advantage will show the market against all forms of goodness that want to be
Assessing the Role of e-Marketing in Contemporary Marketing Practice
Using a sample of 149 firms from the UK and New Zealand, we extend previous research on the nature of contemporary marketing practices by Brodie et al. (1997) to examine the practice of e-Marketing
‘Next product to offer’ for bank marketers
While traditional campaign management in the banking industry selects quality customers for a particular product, the ‘next product to offer’ model selects the products to cater for the needs and
Next best action – a data-driven marketing approach
Work Project report presented as partial requirement for obtaining the Master’s degree in Advanced Analytics