Editorial: The role of CRM in changing and facilitating competitive advantage

@article{Fletcher2002EditorialTR,
  title={Editorial: The role of CRM in changing and facilitating competitive advantage},
  author={Keith Fletcher},
  journal={Journal of Database Marketing \& Customer Strategy Management},
  year={2002},
  volume={9},
  pages={203-206}
}
  • K. Fletcher
  • Published 1 March 2002
  • Business
  • Journal of Database Marketing & Customer Strategy Management
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