Ecuador's "four worlds" restaurants: Coast Region, Highlands, Amazon Region and Galápagos Islands on TripAdvisor.com

@article{SnchezAmboage2017EcuadorsW,
  title={Ecuador's "four worlds" restaurants: Coast Region, Highlands, Amazon Region and Gal{\'a}pagos Islands on TripAdvisor.com},
  author={Eva S{\'a}nchez-Amboage and Ver{\'o}nica-Luc{\'i}a Mora-J{\'a}come and Ramiro-Leonardo Ram{\'i}rez-Coronel and Valent{\'i}n-Alejandro Mart{\'i}nez-Fern{\'a}ndez},
  journal={2017 12th Iberian Conference on Information Systems and Technologies (CISTI)},
  year={2017},
  pages={1-6}
}
The online scenario that appeared at the beginning of the 21st century, with the creation of web 2.0 and social networks, has caused that traditional tourism promotion, needs to be planned along with marketing 2.0, with the purpose of satisfying the new touristic demands and maximizing the results of the enterprises involved in this area. Among, several social networks which are specialized in the field of tourism, TripAdvisor is defined as the biggest online journey — community in the world… CONTINUE READING

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