Ecotourism: Ethics or Eco-Sell?

  title={Ecotourism: Ethics or Eco-Sell?},
  author={Pamela Wight},
  journal={Journal of Travel Research},
  pages={3 - 9}
  • Pamela Wight
  • Published 1 January 1993
  • Economics
  • Journal of Travel Research
Two prevailing views of ecotourism relate to conservation and marketing perspectives. Unfortunately, the latter often exploits growing consumer interest in "green" products, through "eco-sell. " Ecotourism would benefit from product and performance stan dards and an ethics-based orientation. Ifproperly managed, conservation and ecotourism can be compatible, complementary, and sustainable. 

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