Economic Action and Social Structure: The Problem of Embeddedness

@article{Granovetter1985EconomicAA,
  title={Economic Action and Social Structure: The Problem of Embeddedness},
  author={Mark S. Granovetter},
  journal={American Journal of Sociology},
  year={1985},
  volume={91},
  pages={481 - 510}
}
How behavior and institutions are affected by social relations is one of the classic questions of social theory. This paper concerns the extent to which economic action is embedded in structures of social relations, in modern industrial society. Although the usual neoclasical accounts provide an "undersocialized" or atomized-actor explanation of such action, reformist economists who attempt to bring social structure back in do so in the "oversocialized" way criticized by Dennis Wrong. Under-and… 
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