Ecologies of creativity : the Village , the Group , and the heterarchic organisation of the British advertising industry

@inproceedings{Grabher2000EcologiesOC,
  title={Ecologies of creativity : the Village , the Group , and the heterarchic organisation of the British advertising industry},
  author={Gernot Grabher},
  year={2000}
}
  • Gernot Grabher
  • Published 2000
In the 1980s, the hegemony of the large US advertising networks has been challenged by a new breed of London-based agencies who pioneered what is known in the trade as `second wave'. On the one hand, second wave implied the emancipation of Soho from an `outpost of Madison Avenue' to the `advertising village' on the basis of momentous product and process innovations. On the other hand, a few London agencies rose to global top positions on the crest of the second wave by transforming themselves… CONTINUE READING

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