Ecological Evaluation of Persuasive Messages Using Google AdWords

@inproceedings{Guerini2012EcologicalEO,
  title={Ecological Evaluation of Persuasive Messages Using Google AdWords},
  author={Marco Guerini and Carlo Strapparava and Oliviero Stock},
  booktitle={ACL},
  year={2012}
}
In recent years there has been a growing interest in crowdsourcing methodologies to be used in experimental research for NLP tasks. In particular, evaluation of systems and theories about persuasion is difficult to accommodate within existing frameworks. In this paper we present a new cheap and fast methodology that allows fast experiment building and… CONTINUE READING
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