Eating with our eyes (closed): Effects of visually associating animals with meat on antivegan/vegetarian attitudes and meat consumption willingness

  title={Eating with our eyes (closed): Effects of visually associating animals with meat on antivegan/vegetarian attitudes and meat consumption willingness},
  author={Megan Earle and Gordon Hodson and Kristof Dhont and Cara C. MacInnis},
  journal={Group Processes \& Intergroup Relations},
  pages={818 - 835}
Negative attitudes toward vegetarians/vegans (i.e., veg*ns) are common, particularly among those who desire/like/consume meat more. In two studies, we replicated and extended past work, showing that visual reminders of meat’s animal origins (vs. images of meat alone) decreased meat consumption willingness via increased empathy for animals, distress about meat consumption, and disgust for meat. We also assessed how animal–meat reminders influence antiveg*n attitudes. In Study 1 (N = 299… 

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