Ease of retrieval as information: Another look at the availability heuristic.

@inproceedings{Schwarz1991EaseOR,
  title={Ease of retrieval as information: Another look at the availability heuristic.},
  author={Norbert Schwarz and Herbert Bless and Fritz Strack and Gisela Klumpp and Helga Rittenauer-Schatka and Annette Simons},
  year={1991}
}
Experienced ease of recall was found to qualify the implications of recalled content. Ss who had to recall 12 examples of assertive (unassertive) behaviors, which was difficult, rated themselves as less assertive (less unassertive) than subjects who had to recall 6 examples, which was easy. In fact, Ss reported higher assertiveness after recalling 12 unassertive rather than 12 assertive behaviors. Thus, self-assessments only reflected the implications of recalled content if recall was easy. The… CONTINUE READING

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