Early Predictions of Movie Success: The Who, What, and When of Profitability

@article{Lash2015EarlyPO,
  title={Early Predictions of Movie Success: The Who, What, and When of Profitability},
  author={Michael T. Lash and Kang Zhao},
  journal={Journal of Management Information Systems},
  year={2015},
  volume={33},
  pages={874 - 903}
}
AbstractWe focus on predicting the profitability of a movie to support movie-investment decisions at early stages of film production. [] Key Result This research highlights the power of predictive and prescriptive data analytics in information systems to aid business decisions.

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