EXPLORING HUMAN IMAGES IN WEBSITE DESIGN : A MULTI-METHOD APPROACH 1

@inproceedings{Cyr2009EXPLORINGHI,
  title={EXPLORING HUMAN IMAGES IN WEBSITE DESIGN : A MULTI-METHOD APPROACH 1},
  author={Dianne Cyr},
  year={2009}
}
Effective visual design of e-commerce websites enhances website aesthetics and emotional appeal for the user. To gain insight into how Internet users perceive human images as one element of website design, a controlled experiment was conducted using a questionnaire, interviews, and eye-tracking methodology. Three conditions of human images were created including human images with facial features, human images without facial features, and a control condition with no human images. It was expected… CONTINUE READING
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