EVENT MARKETING SEBAGAI FAKTOR PENARIK MINAT KUNJUNGAN KONSUMEN DI LEVEL 21 MALL

@inproceedings{Yulianti2019EVENTMS,
  title={EVENT MARKETING SEBAGAI FAKTOR PENARIK MINAT KUNJUNGAN KONSUMEN DI LEVEL 21 MALL},
  author={Ni Made Dhian Rani Yulianti and Dita Pratiwi},
  year={2019}
}
The development of large-scale retail businesses such as malls has increased in recent years in Indonesia, even in Bali. Level 21 Mall is one of the malls in Bali that is only two years old. In maintaining its existence amidst competition, Level 21 Mall must be able to attract visitors, one of which is through efficient promotional activities, such as Event marketing. The purpose of this study is to find out whether holding an event will be able to attract visitors to Level 21 Mall and is there…