EVALUATION OF DEEP DISCOUNT FARE STRATEGIES

@inproceedings{Trommer1995EVALUATIONOD,
  title={EVALUATION OF DEEP DISCOUNT FARE STRATEGIES},
  author={Sigurd Trommer and Mark L. Jewell and R. Peskin and Judith C. Schwenk},
  year={1995}
}
This report evaluates the success of a fare pricing strategy known as deep discounting, that entails the bulk sale of transit tickets or tokens to customers at a significant discount compared to the full fare single ticket price. This market-driven strategy is often introduced simultaneously with a fare increase, not only to retain current ridership, but also to increase ridership among infrequent riders and new customers. The report describes motivation, history, and features of the deep… CONTINUE READING