EVALUATING THE IMAGE OF HEALTHCARE HUBS ONLINE – A CROSS SECTIONAL ANALYSIS OF GOOGLE AND FACE BOOK REVIEWS OF PRIVATE HOSPITALS OF KOLKATA, EASTERN INDIA

@article{Rai2018EVALUATINGTI,
  title={EVALUATING THE IMAGE OF HEALTHCARE HUBS ONLINE – A CROSS SECTIONAL ANALYSIS OF GOOGLE AND FACE BOOK REVIEWS OF PRIVATE HOSPITALS OF KOLKATA, EASTERN INDIA},
  author={Aparna Rai},
  journal={The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences},
  year={2018}
}
  • A. Rai
  • Published 27 November 2018
  • Medicine
  • The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences
Abstract. The purpose of this paper is to map perceived image of major healthcare hubs of Kolkata, Eastern India. Kolkata as the gateway of Eastern India is a favourite destination among the migrating patients of South Asia while travelling outside the city to access better healthcare opportunity is the common among locales of the city. Acknowledging the significance of crowed-sourced platform and significance of social media data mining this study examines the differences among the perception… 
1 Citations

Figures and Tables from this paper

AN ASSESSMENT OF SERVICE QUALITY BY THAI SAPPAYA SPA CUSTOMERS: AN EMPIRICAL ANALYSIS
The Thai Sappaya Spa industry has become a major player in the holistic health service sector in Thailand. The purpose of the present research is to investigate the assessment service quality of Thai

References

SHOWING 1-10 OF 24 REFERENCES
The role of social media for knowledge dissemination in medical tourism: A case of India
TLDR
The main contribution of this chapter is to explore and discuss the role and use of social media applications for knowledge dissemination by hospitals and the medical tourists in the global business of medical tourism in India.
‘First World Health Care at Third World Prices’: Globalization, Bioethics and Medical Tourism
TLDR
Reductions in health benefits offered by states and employers will likely increase the number of individuals looking for affordable medical care in a global market of privatized, commercial health care delivery.
The Impact of the Internet on Medical Tourism
The key arguments of this chapter are as follows: Medical tourism has become increasingly prominent during the last decade and this is in large part a consequence of the way it is marketed
Patients without Borders: The Emerging Global Market for Patients and the Evolution of Modern Health Care
TLDR
The risk-benefit calculus for patients and payors entering the global patient market is assessed by examining how the market may affect health care costs, quality, and access - the three canonical themes of health care.
The History of Social Media and its Impact on Business
TLDR
The plan was to approach this work from it historical development to its modern day perspective, and the definition of social media, its concept and application in the 21st century were looked at.
Constructions and Experiences of Authenticity in Medical Tourism: The Performances of Places, Spaces, Practices, Objects and Bodies
Using the concepts of constructivist authenticity and existential authenticity, I will analyse how claims to, and experiences and understandings of authenticity, are central to medical tourism. This
What is the prevalence of health-related searches on the World Wide Web? Qualitative and quantitative analysis of search engine queries on the Internet
TLDR
The present study aimed to determine the prevalence of health-related searches on the web by analyzing search terms entered by people into popular search engines, and proposed and validated a simple method to automatically classify a search string as "health-related".
Medical Tourism : A New Global Niche
Medical tourism is a new global niche market. This market has a significant economic scope, but little research exists regarding the actual effects that medical tourism has on a destination. This
...
...