EVALUATING THE IMAGE OF HEALTHCARE HUBS ONLINE – A CROSS SECTIONAL ANALYSIS OF GOOGLE AND FACE BOOK REVIEWS OF PRIVATE HOSPITALS OF KOLKATA, EASTERN INDIA

@article{Rai2018EVALUATINGTI,
  title={EVALUATING THE IMAGE OF HEALTHCARE HUBS ONLINE – A CROSS SECTIONAL ANALYSIS OF GOOGLE AND FACE BOOK REVIEWS OF PRIVATE HOSPITALS OF KOLKATA, EASTERN INDIA},
  author={Aparna Rai},
  journal={The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences},
  year={2018}
}
  • A. Rai
  • Published 27 November 2018
  • Medicine
  • The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences
Abstract. The purpose of this paper is to map perceived image of major healthcare hubs of Kolkata, Eastern India. Kolkata as the gateway of Eastern India is a favourite destination among the migrating patients of South Asia while travelling outside the city to access better healthcare opportunity is the common among locales of the city. Acknowledging the significance of crowed-sourced platform and significance of social media data mining this study examines the differences among the perception… 
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