Corpus ID: 17008546

EVALUATING BUSINESS STRATEGY*

@inproceedings{Rumelt2003EVALUATINGBS,
  title={EVALUATING BUSINESS STRATEGY*},
  author={R. Rumelt},
  year={2003}
}
For many executives strategy evaluation is simply an appraisal of how well a business performs. Has it grown? Is the profit rate normal or better? If the answers to these questions are affirmative, it is argued that the firm's strategy must be sound. Despite its unassailable simplicity, this line of reasoning misses the whole point of strategy—that the critical factors determining the quality of long-term results are often not directly observable or simply measured, and that by the time… Expand
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