EFFECTS OF THE ABSENCE OR PRESENCE OF MUSIC ON CONSUMERS EMOTIONS TOWARDS PRODUCT PLACEMENTS By

@inproceedings{CHIU2006EFFECTSOT,
  title={EFFECTS OF THE ABSENCE OR PRESENCE OF MUSIC ON CONSUMERS EMOTIONS TOWARDS PRODUCT PLACEMENTS By},
  author={DYANI CHIU},
  year={2006}
}
  • DYANI CHIU
  • Published 2006
of Thesis Presented to the Graduate School of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Master of Advertising EFFECTS OF THE ABSENCE OR PRESENCE OF MUSIC ON CONSUMERS EMOTIONS TOWARDS PRODUCT PLACEMENTS By Dyani Chiu May 2006 Chair: Cynthia Morton Major Department: Advertising This study attempted to determine… CONTINUE READING