E-tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption

@article{Kozinets1999EtribalizedMT,
  title={E-tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption},
  author={Robert V. Kozinets},
  journal={European Management Journal},
  year={1999},
  volume={17},
  pages={252-264}
}
  • R. Kozinets
  • Published 1 June 1999
  • Business
  • European Management Journal
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