E-shopping: An Analysis of the Uses and Gratifications Theory

@article{Lim2012EshoppingAA,
  title={E-shopping: An Analysis of the Uses and Gratifications Theory},
  author={Weng Marc Lim and Ding Hooi Ting},
  journal={Mathematical Models and Methods in Applied Sciences},
  year={2012},
  volume={6},
  pages={48-63}
}
  • Weng Marc Lim, D. Ting
  • Published 25 April 2012
  • Business
  • Mathematical Models and Methods in Applied Sciences
The Internet has experienced an exponential growth in the number of users and has created enormous increases in its marketing and communication applications during a considerably short period of time. Although both scholars and practitioners have jointly acknowledged the capabilities of the Internet as a marketing tool that offers great potentials and advantages, there remains a scarcity of knowledge pertaining to the motivations for using the Internet and associated online consumer behaviours… 

Figures and Tables from this paper

ENTERTAINMENT GRATIFICATION, INFORMATIVE GRATIFICATION, WEB IRRITATION AND SELF-EFFICACY AS MOTIVATIONAL FACTORS TO ONLINE SHOPPING INTENTION
The Internet technology and pervasive computing has provided consumers with privileges to shop online. In addition, the Industry 4.0 agenda has placed the business web and the social web as the
The Use of Online Marketplace Website in Indonesia: A Study of Consumers' Motives and Gratification
TLDR
The results elucidate the users’ got gratified in information, entertainment, and social interaction motives, while in economic and convenience motives, theUsers’ gratification was not achieved and there is no difference in the gratification level of Tokopedia.com and Bukalapak.com users.
Understanding Group-Buying Websites Continuous Use Behavior: A Use and Gratifications Theory Perspective
The success of online shopping depends on customers' revisits and repurchases. Previous studies related to online group-buying mainly focused on the effects of social and economic factors on the
A study of the gratifications sought and obtained through using Enterprise Social Media : an employee perspective
A study of the gratifications sought and obtained through using Enterprise Social Media: an employee perspective Although ESM is widely held to have the potential to improve both collaborative
Examining Social Commerce Intentions Through the Uses and Gratifications Theory
TLDR
Moves of users utilizing social media in their purchase decisions are demonstrated by adopting a uses and gratifications theory (UGT) perspective and information access, relaxing entertainment, and socialization motives emerged as significant antecedents of s-commerce intentions.
Gratifying the Gratification: Pragmatic Approach Toward E-Shopping Behavior
The purpose of this article is to investigate the role of Consumers’ Electronic Attitude and Online Purchase Intention towards Electronic Shopping Gratification. This paper also measures the
Cultural Face of E-commerce : Armenian and Dutch Online Consumers
One of the restrictions of online shopping is that buyers cannot actually see, taste and try the product. This increases the importance of availability of product information in a web shop. This
Antecedents and consequences of e-shopping: an integrated model
TLDR
The findings show the significance of perceived value, social factors, perceived ease of use, perceived usefulness, entertainment gratification, web irritation, emotional state, and web atmospherics in the process of e-shopping.
The role of virtual try-on technology in online purchase decision from consumers' aspect
TLDR
The results of examining the proposed model reveal that customers’ attitude towards VTO technology can affect their intention to purchase a garment online, which is affected by perceived usefulness, perceived enjoyment and perceived privacy risk.
Does Online Ratings Matter? An Integrated Framework to Explain Gratifications Needed for Continuance Shopping Intention in Pakistan
Due to the phenomenal growth of e-commerce, online shopping has recently become a worldwide trend. This fosters many online shopping platforms to enter into Asian emerging markets, which evolves a
...
...

References

SHOWING 1-10 OF 91 REFERENCES
Understanding consumers internet purchase intention in Malaysia
This study aims to explore the antecedents relating to the extent of both the attitude and the purchasing intention of online shopping. It examined the factors influencing consumers’ attitude toward
INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
This study investigates the interactivity construct in terms of its antecedents (i.e., motivations for using the Internet) and consequences (i.e., attitude toward the site, attitude toward the brand,
Identifying Motivations for the Use of Commercial Web Sites
TLDR
This study applies the uses and gratifications perspective to better understand the factors motivating commercial Web site use, and identifies a new media use gratification unique to the Internet: socialization using the medium to communicate with people.
Determining Uses and Gratifications for Indian Internet Users
Uses and gratification theory aids in the assessment of how audiences use a particular medium and the gratifications they derive from that use. In this paper this theory has been applied to derive
An application of uses and gratifications theory to compare consumer motivations for magazine and Internet usage among South African women's magazine readers
1 1and gratifi cations theory provides an analytical framework for explaining consumer motivations for media usage. In this study, uses and gratifi cations theory was used to compare the motivations
Online purchase determinants: Is their effect moderated by direct experience?
Purpose – The purpose of this paper is to examine the moderating influence of direct online shopping experience in an e‐commerce context.Design/methodology/approach – The conceptual framework links
Determinants of customer repurchase intention in online shopping
TLDR
The study shows that trust, perceived ease of use, perceived usefulness and enjoyment are significant positive predictors of customers' repurchase intentions.
A Cognitive Model Of Trust In E-Commerce: Evidence From A Field Study In China
Trust formation in the virtual environment is a complex process and is influenced by a plethora of factors. This paper proposes a cognitive model of trust in e-commerce based on consumer research and
...
...