E-marketing for SMEs

@inproceedings{Baporikar2018EmarketingFS,
  title={E-marketing for SMEs},
  author={N. Baporikar and Rosalia Fotolela},
  year={2018}
}
  • N. Baporikar, Rosalia Fotolela
  • Published 2018
  • Business
  • ThisarticledescribesthatthoughtherearefewstudiesconductedonSMEs’lifecycle,thereareno studiesspecificallydonearoundtheglobewithfocusonelectronicmarketingapproachesforSMEs. SMEsareflexible,sotheycanrespondquicklytochangingmarketingrequirements.Fourapproaches explainmarketingroleinsmallfirms:thestages/growthmodel,themanagementstylemodel,the management functionmodeland thecontingencymodel.SMEs face-marketingproblemsdue to… CONTINUE READING
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