E-commerce: Who is the international consumer of luxury goods? A cross study of e-consumer customization (an empirical approach)

Abstract

The luxury e-business is just in the launching phase and we do not know the consumer profile of the luxury e-consumer. So who is it and what are the factors to respect for customization in this sector? Our results are based on 163 questionnaires from international luxury e-consumers. They show clearly, that female luxury e-consumers are not buying more than… (More)

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Cite this paper

@article{Broillet2010EcommerceWI, title={E-commerce: Who is the international consumer of luxury goods? A cross study of e-consumer customization (an empirical approach)}, author={Alexandra Broillet and Magali Dubosson and Sacha Varone}, journal={Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics}, year={2010}, pages={467-471} }