E-Trust Building Models, Methods and Enhancing on B2C E-commerce Companies


The E-Commerce, as to the nature of the transaction between both parties, is represented in various classifications and includes a framework of computer programs and systems that undertake services in the internet, which are search for information, exchange management, study of rating condition, provision of rating, online payment mode, summary of report and account management. These are the foundations which insure the internet organized activities, increasing the efficiency of transacting parties. For these transactions, system security must be provided and create the necessary ground for mutual trust between the parties, trust towards the system operation, as well as trust towards the relevant product, brand or service[1]. In Internet or electronic environment the trust concept is represented as ‘e-trust or electronic trust ’ formulation. The ETrust , whose concept is the willingness of the truster ( one party ) to accept the risks and vulnerability against an internet vendor based on positive expectations about the characteristics and future behaviors of the trustee ( other party ) , is created with difficulties for an online seller[1]. In this research firstly , we survey the concept of trust , e-Trust , trust factors , trust life cycle and then, identify and introduce the e-trust building models , methods and enhancing in the context of E-commerce . Keywords--Trust , E-Trust , E-Commerce , E-Trust Building , EEnvironment

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Cite this paper

@inproceedings{Najafi2015ETrustBM, title={E-Trust Building Models, Methods and Enhancing on B2C E-commerce Companies}, author={Issa Najafi}, year={2015} }