E-Readiness to G-Readiness : Developing a Green Information Technology Readiness Framework

@inproceedings{Molla2008EReadinessTG,
  title={E-Readiness to G-Readiness : Developing a Green Information Technology Readiness Framework},
  author={Alemayehu Molla and Vanessa A. Cooper and Brian J. Corbitt and Hepu Deng and Konrad Janusz Peszynski and Siddhi Pittayachawan and S. Teoh},
  year={2008}
}
Businesses are under increasing pressure from competitors, regulators and community groups to implement sustainable business practices. Balancing economic and environmental performance to be green and competitive is therefore a key strategic issue. The increased discussion on green information technology (IT) has sparked the interest of this research. Green IT is poised to influence not only technology but also competitive strategy and even the legality of some business strategic options… CONTINUE READING
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