E-Marketing on Online Social Networks and Ethical Issues

  title={E-Marketing on Online Social Networks and Ethical Issues},
  author={Sharma Gajendra and Baoku Li},
  journal={Int. J. Online Mark.},
Online social network is any electronic tool or application that provides information, allowing collaboration, interaction, and sharing information among users. The social network can be utilized as an e-marketing tool with low-cost and effective source of medium for marketers to identify market needs, customer experiences, competitive movements, and trends. The purpose of this paper is to study the significance of online social networks based on web 2.0 technologies on e-marketing promotion… 
5 Citations

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