E-Marketing on Online Social Networks and Ethical Issues

@article{Gajendra2012EMarketingOO,
  title={E-Marketing on Online Social Networks and Ethical Issues},
  author={Sharma Gajendra and B. Li},
  journal={Int. J. Online Mark.},
  year={2012},
  volume={2},
  pages={1-14}
}
Online social network is any electronic tool or application that provides information, allowing collaboration, interaction, and sharing information among users. The social network can be utilized as an e-marketing tool with low-cost and effective source of medium for marketers to identify market needs, customer experiences, competitive movements, and trends. The purpose of this paper is to study the significance of online social networks based on web 2.0 technologies on e-marketing promotion… Expand
6 Citations

References

SHOWING 1-9 OF 9 REFERENCES
User Behavior in Ubiquitous Online Environments
  • 23
Japanese Deaf Adolescents' Textisms
  • Yoshiko Okuyama
  • Psychology, Computer Science
  • Int. J. Cyber Behav. Psychol. Learn.
  • 2014
  • 4
International Journal of Cyber Behavior, Psychology and Learning
  • International Journal of Cyber Behavior, Psychology and Learning
  • 2014
igi-global.com/article/japanese-deaf-adolescents-textisms/113792?camid=4v1a
  • igi-global.com/article/japanese-deaf-adolescents-textisms/113792?camid=4v1a
igi-global.com/chapter/collaborative-student-groups-critical-thinking/43657
  • igi-global.com/chapter/collaborative-student-groups-critical-thinking/43657
igi-global.com/chapter/managing-employee-internet-abuse-digital/64786
  • igi-global.com/chapter/managing-employee-internet-abuse-digital/64786