E-Commerce or Internet Marketing: A Business Review from Indian Context

  title={E-Commerce or Internet Marketing: A Business Review from Indian Context},
  author={D. K. Gangeshwer},
  journal={International Journal of u- and e- Service, Science and Technology},
  • D. K. Gangeshwer
  • Published 31 December 2013
  • Business
  • International Journal of u- and e- Service, Science and Technology
This paper deals the conceptual knowledge of search engine marketing (SEM) or ecommerce, literature review, current and future aspects of e-commerce in Indian context. This paper discussed about the top motivator factors of shopping online. The present development would be a valuable addition to researcher and academicians; and useful theory for practitioners, advertisers, and entrepreneurs. 

Figures from this paper

Managing E-commerce industry in India
This study explores the E-Commerce management in Indian market, including a few with significant international brand profiles. It contributes by concluding secondary data and getting insights into
E-commerce as a toolkit for digital marketing trends
E-Commerce represents the cutting edge of success in this digital age as a symbol of globalization and in many ways its leading feature. E-Commerce stands for the process of buying and selling
Digital promotional strategies for multi-brand retail fashion stores in India
Abstract Technology has the ability to heavily influence marketing theory and customer’s choice while shopping. This research takes reference from David McClelland’s Three Need Theory, (1960) of
The continuous improvement of online business and increasing rate of internet access and the use of smartphones in emerging markets have been the main handler for e-commerce industry. Online shopping
Impact Factor : 3
Electronic commerce is clearly an essential ingredient of India’s trade facilitation policy. Competition is expected to continue, with Ecommerce companies experimenting with different ways to attract
Analysis of Success of Digital Marketing Using Vernacular Contents
The rise of regional languages for digital marketing is increasing continuously. Majority of Indians prefer marketing in local Languages. India is among the fastest-growing smartphone markets in the
An Empirical Study of Digital Marketing and its Elements
Digital marketing is the marketing of goods and services by using digital technologies. With the increase in the penetration of internet in India digital marketing has become one of the best way for
E-knowledge of Indian Rural Consumers: A Field Survey Result Based on Durable Goods
The advent of information technology and the consequent access to Internet has led to significant changes in marketing practice where e-marketing has been the natural outcome of these technological
“Impact of E-Marketing on Consumer Behaviour: a Case of Karachi, Pakistan”
The increase of technologies in the business world marketer’s job changes from billboard and print advertisement to more on e-marketing mediums. The design, the target audience specified with the
The Use of CSR in E-Commerce as a Way to Compete
The article deals with the impact of corporate social responsibility (CSR) on small-medium companies (SMEs) in the field of e-commerce. As many people today are aware of the exhaustion of resources,


E-Commerce: True Indian Picture
The surfing pattern of Indian public is presented to give the critical review on truth of various reports being published from time to time and critically analyses the e-commerce with major focus on B2C e- commerce which involves e- tailing.
E-commerce; A Business Review And Future Prospects
E-commerce stands for electronic commerce. E-commerce is improving standard among the business community in worlds, about the opportunities offered by E-commerce. E-Commerce has unleashed yet another
A Framework for Analyzing the Potential Benefits of Internet Marketing
It is contention that product characteristics play a major role in the successfulness of a company's marketing on the Internet and a framework is proposed to help evaluate the chance for a company to succeed in ecommerce.
Remodelling marketing communications in an Internet environment
It is argued that the Internet demands a significant review of approaches to marketing communications at both the strategic and tactical levels, with implications for attracting attention, cultivating awareness, and assessing the impact of communications and promotional activities.
The effectiveness of commercial Internet Web sites: a user's perspective
It was found that 30 percent of the companies had facilities for conducting transactions online and only 7 percent charged users for Web site access, and overall, the Web sites rated highly in terms of ease of access, content and structure but scored poorly for their number of unique features.
Determinants of Internet banking adoption by banks in India
The results show that the larger banks, banks with younger age, private ownership, higher expenses for fixed assets, higher deposits and lower branch intensity evidence a higher probability of adoption of this new technology.
Web site design benchmarking within industry groups
The objective was to determine differences between industries which may provide information for benchmarking purposes and the results show significant differences in the design of Web sites across these different industry groups.
Email advertising : exploratory insightsfrom Finland
Since the advent of the internet, much speculation has ensued regarding its tangible benefits to business. This article looks at the effectiveness of email advertising to promote information to