E-Commerce or Internet Marketing: A Business Review from Indian Context

  title={E-Commerce or Internet Marketing: A Business Review from Indian Context},
  author={D. K. Gangeshwer},
  journal={International Journal of u- and e- Service, Science and Technology},
  • D. K. Gangeshwer
  • Published 2013
  • Business
  • International Journal of u- and e- Service, Science and Technology
This paper deals the conceptual knowledge of search engine marketing (SEM) or ecommerce, literature review, current and future aspects of e-commerce in Indian context. This paper discussed about the top motivator factors of shopping online. The present development would be a valuable addition to researcher and academicians; and useful theory for practitioners, advertisers, and entrepreneurs. 

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