E-Commerce and Ethical Web Design: Applying the BBBOnline Guidelines on Malaysian Websites

@article{Hussin2005ECommerceAE,
  title={E-Commerce and Ethical Web Design: Applying the BBBOnline Guidelines on Malaysian Websites},
  author={Husnayati Hussin and Mohd. Adam Suhaimi and Maram Mustafa},
  journal={Int. Arab J. Inf. Technol.},
  year={2005},
  volume={2},
  pages={219-227}
}
The aim of this study is to find out to what extent Malaysian companies incorporate trustworthy elements on their websites. The study provides a detail website evaluation based on the principles for ethical online business provided by the BBBOnline guidelines. The five principles used as an evaluation instrument are: (1) Truthful and accurate communication, (2) Disclosure, (3) Information practices and security, (4) Customer satisfaction, and (5) Protecting children. The study selected ten… CONTINUE READING