E Commerce - Forward and Reverse Auction - A Managerial Tool to Succeed over Business Competitiveness

@article{Ganguly2008EC,
  title={E Commerce - Forward and Reverse Auction - A Managerial Tool to Succeed over Business Competitiveness},
  author={D. Ganguly and Samit Chakraborty},
  journal={2008 Ninth ACIS International Conference on Software Engineering, Artificial Intelligence, Networking, and Parallel/Distributed Computing},
  year={2008},
  pages={447-452}
}
  • D. Ganguly, Samit Chakraborty
  • Published 6 August 2008
  • Business
  • 2008 Ninth ACIS International Conference on Software Engineering, Artificial Intelligence, Networking, and Parallel/Distributed Computing
Over the years, several market mechanisms have sprung in electronic market space to tap new value creation opportunities. E-commerce B2B models are witnessing a move towards agent based newer market structures such as facility to conduct online forward and reverse auctions. Consequently, there is a greater need for an organization to know how to benefit from an electronic market place offering multiple market mechanisms. The paper begins with a brief description of the changing dynamics of… 
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