Dynamic Ticket Pricing in Sport : An Agenda for Research and Practice

  title={Dynamic Ticket Pricing in Sport : An Agenda for Research and Practice},
  author={Stephen L. Shapiro and Seoki Lee Joris Drayer},
For decades, the airline and hotel industries have regularly changed prices to keep pace with fluctuating levels of consumer demand. This demand-based approach to pricing is referred to as revenue management. Meanwhile, the sport industry has traditionally underpriced tickets using a cost-based approach in order to maximize attendance and promote fan satisfaction. However, as operating costs have grown, sport organizations are now forced to reconsider these conservative pricing practices… CONTINUE READING

From This Paper

Topics from this paper.
5 Citations
61 References
Similar Papers


Publications referenced by this paper.
Showing 1-10 of 61 references

Value determination in the secondary ticket market: A quantitative analysis of the NFL playoffs

  • J. Drayer, S. Shapiro
  • Sports Marketing Quarterly,
  • 2009
Highly Influential
7 Excerpts

Financing Sport (2nd ed.). Morgantown, WV: Fitness Information Technology

  • D. Howard, J. Crompton
  • 2005
Highly Influential
4 Excerpts

Marketing management (11th ed.)

  • P. Kotler
  • Upper Saddle River,
  • 2003
Highly Influential
5 Excerpts

Some economics of ticket resale

  • P. Courty
  • Journal of Economic Perspectives,
  • 2003
Highly Influential
7 Excerpts

Revenue management: Hard-core tactics for market domination

  • R. G. Cross
  • 1997
Highly Influential
4 Excerpts

The basics of yield management

  • S. E. Kimes
  • Cornell Hotel and Restaurant Administration…
  • 1989
Highly Influential
7 Excerpts

An examination of underlying consumer demand and sport pricing using secondary market data

  • J. Drayer, D. A. Rascher, C. D. McEvoy
  • Sport Management Review. Advance online…
  • 2012
1 Excerpt

An examination into the factors that influence consumers’ perceptions of value

  • J. Drayer, S. L. Shapiro
  • Sport Management Review,
  • 2011
2 Excerpts

Similar Papers

Loading similar papers…