Dynamic Pricing and Advertising for Web Content Providers

  title={Dynamic Pricing and Advertising for Web Content Providers},
  author={S. Kumar and S. Sethi},
  journal={eBusiness & eCommerce},
  • S. Kumar, S. Sethi
  • Published 2009
  • Economics, Computer Science
  • eBusiness & eCommerce
  • The accumulated evidence indicates that pure revenue models, such as free-access models and pure subscription fee-based models, are not sufficient to support the survival of online information sellers. Hence, hybrid models based on a combination of subscription fees and advertising revenues are replacing the pure revenue models. In response to increasing interest in hybrid models, we study the problem of dynamic pricing of web content on a site where revenue is generated from subscription fee… CONTINUE READING
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