Dynamic Pricing and Advertising for Web Content Providers

@article{Kumar2009DynamicPA,
  title={Dynamic Pricing and Advertising for Web Content Providers},
  author={S. Kumar and S. Sethi},
  journal={eBusiness & eCommerce},
  year={2009}
}
  • S. Kumar, S. Sethi
  • Published 2009
  • Economics, Computer Science
  • eBusiness & eCommerce
  • The accumulated evidence indicates that pure revenue models, such as free-access models and pure subscription fee-based models, are not sufficient to support the survival of online information sellers. Hence, hybrid models based on a combination of subscription fees and advertising revenues are replacing the pure revenue models. In response to increasing interest in hybrid models, we study the problem of dynamic pricing of web content on a site where revenue is generated from subscription fee… CONTINUE READING
    76 Citations

    Topics from this paper

    Subscription price and advertising space decisions for online content firms with reference effect
    • J. Xu, Y. Duan
    • Business, Computer Science
    • Electron. Commer. Res. Appl.
    • 2018
    • 5
    Online advertisement service pricing and an option contract
    • 37
    • Highly Influenced
    • PDF
    Modeling the online content mixed-revenue based on marketing response analysis
    • Weng Bo, Cheng Yan
    • Business
    • 2013 10th International Conference on Service Systems and Service Management
    • 2013
    • Highly Influenced
    Operations of online advertising services and publisher's option
    • 8
    • PDF
    Dynamic revenue management for online display advertising
    • 78
    • PDF
    Optimal Allocation of Online Content Combination Pricing under Mixed Revenue Mode
    • Yue Yao, Y. Cheng, Y. Xie
    • Computer Science
    • 2019 IEEE 6th International Conference on Industrial Engineering and Applications (ICIEA)
    • 2019
    • PDF
    Cost-Per-Click Pricing for Display Advertising
    • 14
    • Highly Influenced
    Multi-period revenue management model for internet advertising
    • 8
    Two-Stage Dynamic Pricing and Advertising Strategies for Online Video Services
    • 4
    • PDF

    References

    SHOWING 1-10 OF 46 REFERENCES
    Optimal Scheduling and Placement of Internet Banner Advertisements
    • 55
    Management and Valuation of Advertisement-Supported Web Sites
    • 58
    Scheduling web banner advertisements with multiple display frequencies
    • A. Amiri, S. Menon
    • Computer Science
    • IEEE Transactions on Systems, Man, and Cybernetics - Part A: Systems and Humans
    • 2006
    • 30
    Scheduling advertisements on a web page to maximize revenue
    • 86
    Scheduling Banner Advertisements on the Web
    • 40
    Dynamic Pricing on the Internet: Importance and Implications for Consumer Behavior
    • 274
    Optimal dynamic pricing of inventories with stochastic demand over finite horizons
    • Guillermo Gallego, G. Ryzin
    • Economics
    • 1994
    • 1,349
    • PDF
    Dynamic Pricing and the Direct-to-Customer Model in the Automotive Industry
    • 94